Nikki Camilleri is music industry executive with an entrepreneurial spirit and passion for bringing creative ideas to life. With over 10 years of experience, embracing new ways of doing things and sustainable ways of working are integral to her approach.

She is first generation British originally hailing from Malta. At 16 she was awarded Microsoft Social Enterprise of the Year and HSBC Company of the Year through Junior Achievement Young Enterprise for her arts and events company started to help promote local photographers, visual and music artists. This received recognition most notably from The President of Malta and the 8 o’clock news as well as sponsorship from Vodafone. This achievement spurred her move to London where she has worked in the creative industries championing artists ever since.

Her work has seen her sign acts as an A&R such as Ayelle, Alfa Mist, Cat Burns (Top 10 charting), James Vickery giving many of them their first deal, sign exclusive release deals with Scouting For Girls and work releases by household names such as David Guetta, Disciples and many more.

Some of her favourite work has included working Glastonbury Festival and Mayor of London Arts & Culture events, scouting, negotiating and signing international audio and visual content/ IP deals (ranging from record deals to distribution) including a 6-figure deal across international and many emerging markets, conceptualising artist campaigns with amazing talent which has resulted in millions of streams and countless sold out live shows as well as leveraging innovative tech/analytics tools to create a successful music discovery strategy which was tailored and rolled out across 10 territories.

She founded Mana to help artsit and professionals build sustainable careers through talks, consulting, strategy, artists development and mentorship work she’s carried out across music companies such as Roundhouse, The Great Escape and The Ultimate Seminar, universities such as London College of Music (UWL), City University and London College of Contemporary Music (LCCM) and directly within the music and artist community. In 2024 she made the Forbes 30 under 30 list in the Entertainment category for this work.

Further to this, she is a Fellow of the Royal Society of Arts a UN Women Delegate 2024 and has a keen interest in policy and advocacy. She started and ran a viral petition campaign primarily on Twitter in 2019 receiving over 90,000 signatures and press from Time Magazine and The Independent in aid of a human rights case and she has recently volunteered as a researcher for the United Nations in her spare time.