ARTIST DEVELOPMENT. / TALKS. / IMPACT PROJECTS. /

ARTIST DEVELOPMENT. / TALKS. / IMPACT PROJECTS. /

Helping artists and music professionals build sustainable careers.

Our Story.

Nikki Camilleri is a music industry executive, mentor, speaker, arts and social rights advocate and founder of Mana (from the maltese word ‘magħna’ meaning ‘with us’ or ‘as a collective’). Noting so many artists to be underserved in an increasingly difficult and changing industry, she started Mana to create direct impact leveraging over 10 years experience across leading music companies (Warner Music, Believe Group, Glastonbury Festival etc.) working with and signing artists who have amassed millions of streams and played countless sold out live shows such as Ayelle, Alfa Mist and David Guetta. 

Mana’s mission is to advance sustainable careers in the music industry - enabling artists to maximise their projects, driving social impact through creative work, advocating for working conditions in which music professionals thrive and as a result breaking down the barriers of who gets to be creative. In 2024, Nikki made the Forbes 30 under 30 list for this work.

Mana delivers artist development and mentorship, talks, project work & consulting for organisations and universities, research institutes, startups, conferences and directly within the artist and music community. We’ve helped over 1000 creatives and counting.

MANA /

WITH US /

MANA / WITH US /

WORK WITH US*

  • Where do I start? What now? How do I make a living from my work? - these are the classic questions artists and creatives ask themselves throughout their career and this is precisely what we are here to help with. Strategy and Development helps to identify your goals and then delves into the wealth of experience of our team to output actionable points to drive results for your creative project. It spans everything from branding and online presence, music releasing to marketing methods and social media plans, alternative revenues sources and music/creative feedback. The best part - it’s all tailored and completely specific to you.

  • Do you need guidance entering the industry or taking the next step in your career? We can guide you with ongoing personalised feedback on your CV, how to approach decision makers and networking, online presence, interview prep as well as strategy on securing and creating work opportunities.

  • We offer in person and online workshops, training, lectures and talks for a wide range of organisations or as breakout sessions for individuals be it artists, students or professionals. We cover a range of topics such as: Records Labels and Releasing Music, Creative Entrepreneurship and freelancing, Monetising Art, Strategic Arts Management, Wellness and Sustainable Working in the Music Industry and more. Our talks have taken place across Universities, leading creative conferences and inhouse at companies. We can tailor topics and delivery to your audience. Please enquire to discuss your needs.

  • Startups, businesses or NGOs! We can consult on a range of topics such as providing a unique view on engaging artist communtiies, project building and development, understanding the music industry landscape, paptnerships, pitches and campaign amplification- we’ve got you!

*puns unfortunately intended

Ayelle, Alfa Mist, James Vickery, Eugy, Tim Atlas, David Guetta, Disciples and more...

Ayelle, Alfa Mist, James Vickery, Eugy, Tim Atlas, David Guetta, Disciples and more...

We’ve worked with..

  • "Nikki has given me great, honest, professional, and benevolent advice on two of my songs !! It has helped me identify where my strengths are and what requires more work. I’m truly grateful to have come across an expert like her !!"

    Alexandra de Figueiredo, Independent Artist

  • "Nikki’s direct communication was exactly what I was looking for. Her extensive knowledge and experience helped me redefine, develop and clarify my goals and realise my worth as an artist."

    Sherwood Roberts, Independent Artist

  • "I have worked with Nikki on a number of projects. She is a pillar of stability to any team and is a fantastic A&R. Would recommend to all!"

    Ben Bushell, University of West London and Artist Manager to George Ogilvie amongst others

  • "Nikki's helped me so much. I went from no socials to over 10k followers on TikTok in a few months with her help on social strategy."

    Alana Sukul, Independent Artist

  • "She has vision and strategic skill"

    Dan Tsu, Lyrix Organix & Glastonbury Festival

  • "Nikki is highly professional, focused and a smart observer of commercial models and business trends in the music, media and entertainment sectors. She has a positive attitude, an entrepreneurial style and a calm, methodical approach. I have found her work of an excellent standard and I have no hesitation in recommending her. "

    Andrew Armour, Entertainment Industry Consultant

  • Grew from 90 followers and being an apprenhensive social media user when we started to over 70k followers and is now pitching for brand deals

    Ben Kesktok, Independent Artist and Influencer

  • "Super friendly and insightful, with great insight into the music industry and perspectives on strategies to develop."

    Stephen Waterhoue, Independent Artist

  • "The consultation was amazing. Nikki is very knowledgeable, she provided a comprehensive breakdown of her strategy, explained everything from social media consistency to fan identification, and answered all of my questions. I am excited to work through the roadmap and have already incorporated some of Nikki's suggestions."

    Emmy Adelle, Independent Artist

MANA /

WITH US /

MANA / WITH US /

Our mentorship made it to a Times Square billboard. Check it out.

Read our featured article on artistry and tech for the Royal Society of Arts.

Our work helping artists makes the Forbes 30 under 30 list!